Shopping malls are booming and the trade associated with them has increased its growth during the year 2021 thus denoting some economic growth that helps to escape the long crisis. It can already be said that this year it has managed to break the record for the opening of shopping centres with up to 23 new additions to the total park of 202 that are already fully operational. This has its advantages but also certain disadvantages which, according to the experts, are centred on greater competition between brands.
How can they stand out from their competitors? The large firms have various advertising and marketing strategies to gain visibility and attract a greater number of people by standing out from the shops in their sector.Focusing on the objectives of each project, carefully analyzing each investment and promoting the development of the most innovative strategies are some of the keys to achieving a good sales figure each year in the shopping center sector. In any case, despite the difficulty of the great competition, the market expansion is being effective and the forecasts are very positive in the field of sales thanks to the momentum offered by both the retail sector and entertainment, leisure and gastronomy. From the inclusion of bowling alleys, cinemas and beauty centres, to the diversity of restaurants, cafés, ice-cream parlours and other specific catering centres, variety is one of the most important factors in attracting and seducing the public to spend a long time inside the shopping centre enjoying the options on offer.Some examples of successFrom the opening of a huge shopping centre in Granada as a reference point for this sector in all of Andalusia to other examples of success already established in the north of the peninsula such as the Astermas shopping centre in Lugo, the truth is that the opening of numerous shops of this type speaks of an explosion in this area which is increasingly accepted with greater pleasure by users and who see their versatility increased thanks to the introduction of new technologies.Thus, the inclusion of Wifi areas, the opening of specific electronic stores or the promotion of online commerce that helps users to consult what to do, or what to buy before visiting the mall in person are presented as key factors.